Book Launch 2.0 video goes viral
Don’t miss this laugh-out-loud piece of brilliant parody. Author Dennis Cass has created exactly what every publisher dreams of: a self-produced video that’s approaching 20,000 hits on YouTube. Hope it kick-starts a long-lasting spike of flow-through cash register sales on Nielson’s BookScan for Cass’s book Head Case: How I Almost Lost My Mind Trying to Understand My Brain.
