Jeff Bezos has a new vision: books that go on and on with continuing updates in the plot, characterization and world events.

The founder and chairman of Amazon, in an on-stage conversation with Chris Anderson (The Long Tail) at the opening of the annual publishing industry’s BookExpo in Los Angeles today, suggested that digital technology now permits direct author-to-reader delivery of a never-ending story.

It’s a concept that can apply equally to fiction or non-fiction. A writer could incorporate, for example, new information such as political and cultural shifts, or changes in weather and population, Bezos said, and deliver the new work seamlessly via electronic readers such as the Amazon Kindle and others now in the market or shortly to appear.

The BEA continues through Sunday, June 1st. Exhibitors include more than 2,000 book publishers from around the globe, with ongoing events and special appearances by noteworthy authors, celebrities and other newsmakers.